Which tools are cited for listening to mentions and alerts in the context of online monitoring?

• A. Google Alerts
• B. Mention
• C. Mention and Google Alerts
• D. Hootsuite

Answer: (C)

Online monitoring hinges on using tools that can catch when your brand or keywords appear across the web and social conversations, then alert you so you can respond or analyze quickly. Google Alerts provides ongoing notifications whenever new content shows up that matches your specified terms, giving you broad web coverage with simple setup. Mention is a dedicated listening tool that tracks mentions across social media, blogs, forums, and other online sources, offering real-time visibility and detailed metrics. Together, they cover both the general web and social spaces, ensuring you don’t miss mentions that one tool alone might overlook. Hootsuite focuses more on managing social posts and engagement and, while it offers some monitoring capabilities, isn’t typically cited as the primary solution for listening to mentions and alerts in the broader online monitoring context.