Which term describes a consumer-facing application downloaded for mobile devices?

• A. UX
• B. App
• C. Content
• D. Ranking

Answer: (B)

The central idea here is naming software that end users actually install and run on their mobile devices. An app is the standard label for that consumer-facing program you download from an app store and use on your phone or tablet. It’s distinct from UX, which describes how easy or enjoyable the interaction is with the software, not the software itself. It’s also different from content, which is the data or information the app presents, and from ranking, which refers to where something appears in search or recommendation results. Since the prompt points to a consumer-facing program designed for mobile devices that you download, the most accurate term is “app.”