Which of the following is an example of paid advertising options on social media platforms?

• A. Instagram - sponsored stories
• B. Snapchat - snap ads
• C. LinkedIn - InMails
• D. Facebook Canvas

Answer: (B)

Paid advertising on social platforms means paying to place ads that appear in the user experience, targeting specific audiences and delivering measurable results. Snapchat snap ads are a clear example of this because they are paid, brand-created video ads that run inside the app as full-screen, vertical spots with options like a call-to-action and swipe-up, all managed through Snapchat’s advertising platform. This makes them a straightforward, recognizable paid ad unit. The other options represent different purposes: messages like InMails are paid outreach rather than feed ads, Canvas (Instant Experience) is a particular immersive ad format, and Instagram sponsored stories are also paid ads, but the snap ad option shown fits the classic model of paid social advertising most directly.