Which of the following actions best supports encouraging digital adoption within a group?

• A. Publicly reporting the benefits to stakeholders and sharing results
• B. Hiring more IT staff without changing processes
• C. Creating a simple plan to pilot digital initiatives and share early results with stakeholders
• D. Cancelling all digital initiatives

Answer: (C)

Encouraging digital adoption works best when you demonstrate value through small, practical tests and involve stakeholders early. Creating a simple plan to pilot digital initiatives lets a group try a manageable use case, gather real feedback, and measure early results. Sharing those early results with stakeholders builds trust and shows tangible benefits in a concrete context, which makes people more willing to embrace the change. This approach also creates a clear path for learning and adjustment, so processes and tools can be refined based on actual experience, not just promises.

Publicly reporting benefits after they’re already established can feel like PR and may not actively engage the group in the change process. Merely hiring more IT staff without changing how people work doesn’t address adoption challenges, since adoption hinges on changing workflows and demonstrating value in day-to-day use. Cancelling digital initiatives eliminates the opportunity to test, learn, and demonstrate value that could drive broader adoption.