What is an example of insight available from digital data?

• A. The average hours of sleep by staff
• B. The annual tax rate
• C. The color palette of the marketing site
• D. Which meetings lead to more customer wins and how much time is spent in web conferencing

Answer: (D)

Turning digital traces into actionable business insights is about connecting online activities to actual results. This example uses data from meetings, web conferencing, and outcomes to show which meeting types tend to produce customer wins and how much time is spent in these sessions. By linking behavior (which meetings happen and how long they take) with outcomes (customer wins), you gain a clear understanding of what drives success and where to focus effort or optimize processes.

The other options don’t provide that same business impact. Average sleep hours is useful for people analytics but doesn’t directly tie activities to business outcomes. The annual tax rate is a policy figure, not an insight drawn from digital interaction data. The color palette of a marketing site is a design choice, not derived from analyzing digital activity to impact results.