What best describes a flighting schedule?

• A. An always-on schedule with constant frequency.
• B. A schedule that ignores seasonality.
• C. A schedule used to plan ad rotations.
• D. A seasonal or irregular ad schedule with bursts of activity; used to align with product launches, events, or seasonal demand.

Answer: (D)

Flighting schedules focus on intermittent advertising, turning campaigns on and off to create bursts of activity rather than staying constant. This approach lets you concentrate your budget during peak moments—like product launches, events, or seasonal demand—while pausing during slower periods to stretch resources.

The description that fits best captures this pattern: a seasonal or irregular ad schedule with bursts of activity aligned with launches, events, or seasonal demand. A constant, always-on approach wouldn’t have those deliberate bursts. A plan that ignores seasonality misses the timing that makes flighting effective. And a generic note about ad rotations doesn’t convey the intentional bursts and timing aligned with specific moments.