In the context of human resources, what is a key function of social media?

• A. To run payroll
• B. To monitor supply chain
• C. To recruit new personnel
• D. To analyze market trends

Answer: (C)

Social media serves as a major channel for recruiting talent. It lets HR reach a wide pool of potential candidates, engage with them directly, and showcase the employer brand. By posting jobs, sourcing through professional networks, and nurturing relationships with passive candidates, organizations can fill openings faster and often at a lower cost than traditional recruitment methods. This is why recruiting new personnel is the best fit for social media in HR. The other activities—running payroll, monitoring the supply chain, or analyzing market trends—are handled by specialized tools or functions outside the recruitment use of social platforms.