In purchasing, what is the social media function?

• A. For shipping logistics
• B. For reviews/feedback on services/products
• C. For inventory management
• D. For contract negotiation

Answer: (B)

Social media in purchasing serves as a site for reviews and feedback from customers. This function acts as social proof, shaping what potential buyers believe about a product or service by showing real experiences, ratings, and comments from others. People rely on this input to gauge quality, reliability, value, and risk before making a decision, often using short posts, videos, or influencer opinions to form impressions and compare options.

Shipping logistics, inventory management, and contract negotiation are operational or strategic activities that occur outside of social conversations. They involve getting products to customers, managing stock, and negotiating terms, rather than using social channels to evaluate offerings. So the social media function in purchasing centers on how reviews and feedback influence choice.