Facebook Insights tracks which metric on your pages?

• A. Revenue per post
• B. Active users on your pages
• C. Ad impressions
• D. Comment sentiment

Answer: (B)

The key idea is understanding what Facebook Page Insights actually measures about your audience. It focuses on how many people are actively using and engaging with your Page over a period of time. That’s why the metric capturing “active users on your pages” is the best choice—it directly reflects ongoing audience activity and participation, which Insights is designed to track.

Other metrics don’t fit as well. Revenue per post isn’t a standard Page Insights metric—it comes from monetization or ads-related data, not organic Page activity. Ad impressions pertain to ads and reflect how often paid placements are shown, not the organic engagement of the Page itself. Comment sentiment isn’t a built-in, aggregated metric in Page Insights; while you can gauge sentiment through comments, Insights doesn’t provide a formal sentiment score.

So, tracking active users on your Page best aligns with the purpose of Insights: measuring how many people are regularly interacting with your Page.